We all know about those people who’re camping over night just to be the first in line when Apple opens it door and sells those new Apple products, where people lineup that stretches for blocks, just to get their hands on that new iPhone or iPad. But this guy is nothing compared to those hardcore Apple fanbase, meet Rob Shoesmith; a marketer and employee for MEDL Mobile based in UK. He’ll be camping for a month outside the Apple Store in London’s Covent Garden district for the iPhone 5.
That’s right, iPhone 5 (which Apple has yet to not announce), though it has been reported, rumored and speculated that iPhone 5 will be announced and will be available this September.
Rob is doing this not just for bragging rights, he is doing it (of course for attention) and as a marketing experiment calling it iPhone 5 Experiment. His rules for the experiment, he left all his cash and valuables at home, and will depend on gifts, "sponsorship", donation and loans from company or anyone who wants to help Rob in his adventure. So far Rob already got a number of "sponsorship" from Peter Popple’s Popcorn, webcam from Skype, iPhone 4 chargers to hard to find candies and more. Rob will be documenting his adventure and all the goodies that he receives, you can follow him on twitter "@shoesmith81" and his official iPhone 5 Experiment site at iphone5experiment
I’m not sure if Rob is allowed to setup camp at that Apple Store, since he is camping this early but just in case you’re passing by that Apple Store in London’s Covent, don’t forget to say "Hi!" to Rob!