SUNNYVALE, CA and SEGRATE, ITALY, Jun 15, 2011 (MARKETWIRE via COMTEX) –TeleNav /quotes/zigman/118009/quotes/nls/tnav TNAV +0.93% , one of the largest global wirelesslocation-based services providers, and the Mondadori Group, thelargest Italian publisher of books, magazines and advertising, todayannounced the launch of Panorama Drive, a new GPS search andnavigation service for iPhone customers in Western Europe. PanoramaDrive carries the same brand name as Panorama Magazine, one ofItaly’s most prominent weekly magazines and a publication owned byMondadori. The service is available immediately on the Apple(R) Appstore for EUR 3.99 per week and is the only Italian GPS navigationapp for the iPhone that can be purchased through a weeklysubscription. Mondadori is also offering a one-month trial promotionperiod to allow users to download the app for free and let themfamiliarize and appreciate all of its features for an entire month atno charge.
Panorama Drive is similar to personal GPS devices or in-car GPSnavigation systems, but is conveniently available directly on theiPhone and helps customers decide where to go and how to get there.Features include:
— Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. while driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode. — Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. this is included for customers automatically and at no additional charge. — iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc. from within the app. — Shake to go – for quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route. — Business Listings/Ratings and Reviews – Users can search and find more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people. — Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night. — Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot. — Languages – The application is available also in English.
“The system developed by TeleNav offers such a wide range of serviceswith such an immediate and user-friendly interface that we had nodoubts about the choice of partner for the launch of this newapplication for our Panorama brand,” declared Roberto Sicardi, Headof Properties of Mondadori Digital. “With Panorama Drive iPhone userswill be able to use a new sat nav system that uses the very latesttechnology and is guaranteed by a highly prestigious brand,” Sicardiconcluded.
“Partnering with Mondadori provides TeleNav with an opportunity toshare our application with iPhone customers across Western Europewhile leveraging the strength of the Panorama brand,” said IanTredgett, director of business development for TeleNav’s Europeanoperations. “We are thrilled to partner with Mondadori and lookforward to working with them to promote this service with theirreaders across the country.”
Panorama Drive is available in Italian and includes maps and businesslistings for 24 Western European countries.
About TeleNav TeleNav, inc. is a leading provider of consumerlocation-based services (LBS), enterprise LBS and automotive LBS withmore than 23 million paying subscribers as of March 31, 2011.TeleNav’s solutions provide consumers, wireless service providers,enterprises and automakers with location-specific, real-time,personalized services such as GPS navigation, local search, mobileadvertising, mobile commerce, location tracking and workflowautomation. TeleNav’s technology is available across more than 600types of mobile phones, all major mobile phone operating systems anda broad range of wireless network protocols. TeleNav’s serviceproviders and partners include AT&T, Bell Mobility, Boost Mobile,China Mobile, Cincinnati Bell, Ford Motor Company, NII Holdings, QNXSoftware Systems, Rogers, Sprint Nextel, Telcel, T-Mobile UK,T-Mobile USA, U.S. Cellular, Verizon Wireless and Vivo Brazil.
for more information on TeleNav, please visit www.telenav.com . FollowTeleNav on Twitter at www.twitter.com/telenav or on Facebook at www.facebook.com/telenav .
About the Mondadori Group
The Mondadori Group is among the most important publishing houses inEurope and Italy’s biggest publisher of books and magazines. Theactivities of Mondadori Group are organized around the followingbusiness areas: books, magazines, advertising, digital, directmarketing and retail, radio. Mondadori is also one of the leadingplayers in France in the consumer magazines market.
with more than fifty subsidiary and associated companies and 3,649employees, the Mondadori Group covers the main publishing activitiesfrom the creation of products to marketing and distribution. In 2010,Mondadori Group had consolidated revenue of EUR 1.558,3 billion.
Copyright 2011 TeleNav, inc. all Rights Reserved.
“TeleNav,” the TeleNav logo, and “telenav.com” are registered andunregistered trademarks and/or service marks of TeleNav, inc. Unlessotherwise noted, all other trademarks, service marks, and logos usedin this press release are the trademarks, service marks or logos oftheir respective owners.
Media Contacts: Mary Beth Lowell TeleNav, inc. 425.531.0122 marybethl@telenav.com Media Contacts Mondadori Tel. +39.027542 3159 rapportistampa@mondadoti.it www.mondadori.it Investor Relations: Cynthia Hiponia The Blueshirt Group (for TeleNav) 408.990.1265 IR@telenav.com mailto:marybethl@telenav.com mailto:rapportistampa@mondadoti.it http://www.mondadori.it/ mailto:IR@telenav.com
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