iOS Car Integration – Macworld Australia

Features

Thanks to the wonders of Bluetooth and the 30-pin dock connector, your iPhone, iPod touch or even iPad can become a wonderfully useful device in your car. With a huge range of accessories including Bluetooth capable in-car stereos, Bluetooth earpieces, cradles and chargers there really is a product to suit every requirement.

It’s also worth noting that in some Australian states, doing anything with your device if you are the driver is illegal and means if caught, you can be issued with a hefty fine. That’s why I think it’s easy to justify spending money on an in-car Bluetooth system and a cradle.

At a minimum, if you plan to use your iPhone in the car you will need some form of Bluetooth speaker system. these range from tiny little earpieces that sit snugly in your ear, or could be the larger, more powerful units that clip on to your visor. Both of these types of products have the advantages of being portable and relatively cheap (under $100 in some cases) but have the disadvantages of needing to be charged regularly. while this may sound like a good trade-off you can run into issues when you get in your car, need to make a call and realise the earpiece is flat.

That’s why my recommended solution is to properly install a Bluetooth handsfree kit or upgrade your stereo system to a later model that has integrated Bluetooth. If you’re in the market for a new car, checking the ‘integrated Bluetooth’ on the order form should be a priority.

Once you’ve sorted out the Bluetooth your next task is to work out where you’ll keep your iPhone while you’re driving. In Victoria it is illegal to touch your phone while driving unless it is in a cradle. these rules really don’t provide much leeway and my advice is to invest in one.

There are many different types of cradles – some attach to your windscreen via a suction cup, others can attach to your air vents. The best idea is to determine where you think the best place for the cradle is and then find the one that functions the best and suits your budget.

There are also cradles that can improve the quality of the speakerphone by channelling the audio from the handsfree speaker into a larger sound cavity that results in a natural form of amplification. In my experience these are only average in real-world use and are no substitute for in-car Bluetooth devices.

You’ll also need to think about if you need to charge your iPhone while in the car and if you’ll want to use your iPhone as a music source. some in-car Bluetooth-capable stereos also have iPhone integration (and charge your iPhone at the same time), but other options for listening to music can be via a device that streams the output of your iPhone onto a FM frequency that you listen to with your radio.

Kensington SoundWave iPhone holder

RRP: $49.95

If you’re looking for a quality holder for your iPhone or iPod touch look to the Kensington range of holders. In particular, I’ve been using the SoundWave Sound Amplifying Car Mount that provides a sturdy home for your iPhone. The flexible cradle arm lets you position the cradle in just the right position, and the cradle the iPhone sits in can pivot between landscape and portrait mode – a great feature if you’re planning to use your iPhone as a GPS device (and why wouldn’t you?). Additionally, the SoundWave comes with both window (suction cup) and vent mounts. The SoundWave is aptly called because the iPhone sits with its speaker in a little rubber gasket that amplifies the sound through an audio chamber at the back of the cradle. Kensington says that this amplifier effectively doubles the volume of the iPhone. In my experience it does a reasonable job when there is low ambient noise, but it’s still no match for proper Bluetooth integration. Kensington does have other cheaper products in the range, such as the Quick Release and Dash Mount, which are both a little cheaper but don’t provide the ability to change orientation or provide any additional sound amplification.

Kenwood KDC-X8016BT Bluetooth Car CD USB iPod Tuner

RRP: $390 plus installation

The Kenwood X8016BT is designed to be a replacement for your existing car stereo and includes both Bluetooth and the ability to plug in and play music directly from your iPhone or iPod via a 30-pin dock connector cable. In terms of user interface the X8016BT has plenty to learn from its sister unit, the MKi9200. There’s something about its interface that screams ‘old-school’, and when compared to the modern, full-colour screen and control knob in the MKi9200, it is much harder to work. on a more positive note, the integration and iPod functionality work well. two things I particularly like are the option to control the iPod in manual mode instead of using the Kenwood controls – it’s quicker and more accurate – and the fact that the X8016BT works reasonably well with the iPhone’s ‘smart resume’ feature. this means that, if you get out of the car while in the middle of listening to a podcast, when you get back in the car and plug back in, your podcast (or music) will resume.

Motorola HK200

RRP: $34.95

For those who require a bit more flexibility there’s always the option of an in-ear Bluetooth headset, which gives you the flexibility and portability of being able to talk while in and out of the car. In-ear headsets are so small these days that often people won’t even realise you are wearing one. The HK200 is a nice example of a portable unit that is lightweight and features good noise-cancelling functionality. And $34.95 is very affordable.

Motorola TZ700 in-car Bluetooth Speech System

RRP: $129

The Motorola TZ700 is an in-car speakerphone and digital FM transmitter that is an economical way of getting Bluetooth functionality in your car. The TZ700 has a special attachment designed to let it easily clip on to your sun visor. You can pair multiple phones thanks to the Multipoint technology. once paired, you can use the TZ700 to make and receive voice calls, plus stream music via the A2DP protocol and either listen to it on the built-in two-watt speaker or get the TZ700 to transmit the music to your car stereo via FM. Another trick of the TZ700 is the ability to control the unit with your voice. According to Motorola, “There’s no need to reach for answer buttons while driving, just use your voice to ‘answer’ or ‘ignore’ incoming calls and with its auto on/off sensor the TZ700 automatically turns on and connects to your handset when you get into the car and off when you leave, enabling significant power savings.” The TZ700 provides up to 20 hours of talk time and up to three weeks of standby time. Smart, audible voice prompts give you updates on its battery life and more. as with the other in-car units, if you require privacy while on the phone then you’ll need to choose an in-ear Bluetooth model.

Vogel’s Mount & Cover system for iPad

RRP: from $34.95 (iPad TableStand)

Many people need – and want – to mount their iPads in all sorts of places. Vogel’s Mount & Cover system for iPad has everything you need for mounting the iPad in the car, on a wall and on the table. The kit consists of an iPad cover that clicks on to all sorts of mounts.

The WallMount is a button that is screwed onto the wall and rotates 360 degrees. The CarMount connects to a car’s headrest supports and TableStand holds the iPad on a table, and can be used in both landscape and portrait. Also included in the kit is a screen protector and soft bag great for holding the accessories on the go. All the items are available for individual sale as well.

Parrot MKi9200

RRP $499 + installation

The MKi9200 is the Rolls Royce of in-car Bluetooth systems and is designed to work alongside your existing car stereo. The system has three external parts: a 2.4in display, a wireless remote control and a microphone. once the device is installed (normally using a professional installer) you pair your iPhone and, like magic, all of your iPhone contacts (up to 2000 per phone) are available on the MKi9200. You can use the wireless controller to navigate through your contacts to dial someone, or you can use the built-in voice activation to dial. normally I’m not a big fan of voice dialling but Parrot seems to have perfected its system to the point that it works about nine out of 10 tries. Voice quality while on a call was superb thanks to the double microphone and noise cancellation software built in to the MKi9200. The MKi9200 also comes with a variety of inputs including a 30-pin dock connector for your iDevice and a standard USB and 3.5mm audio jack. You can also choose to stream music wirelessly via A2DP Bluetooth. while all these options are good, there are still some kinks that Parrot needs to work out of the system to make the MKi9200 really exceptional. often in testing the unit reset itself (while in the middle of playing music) when plugged in to the 30-pin dock connector, and sometimes when I plugged in my iPhone the unit simply wouldn’t recognise it. Streaming music via Bluetooth seemed the more reliable option. I found the audio quality a bit scratchy at the top end while streaming, but it was excellent when using the dock connector. Lastly, another great feature of the Parrot MKi9200 is the ability to pair it with more than one phone.

After you’ve sorted out your in-car Bluetooth and cradle it’s time to jump on the App Store and download a huge range of apps that can enhance your drive. Apart from the included Google Maps app, there is an enormous range of GPS navigation apps available on the App Store. TomTom ($89.99), for example, provides the full TomTom GPS experience as an app and works nicely. Cheaper alternatives are  NAVIGON MobileNavigator, CoPilot Live and Sygic Aura – all $59.99. The final option is Mocal, an Australian app which costs just $1.19 to download but works off a subscription base – $7.99 for a 30-day pass, $49.99 for an annual pass, and $59.99 for a three-year pass. other apps like Speed Cameras Australia ($1.19) can be used to provide you with a visual and sound alert if you are approach a speed camera or red-light camera. In a similar vein, the free Trapster app is serviced by a large community who constantly provide real-time speed camera information rather than the known, fixed camera data. Lastly, there is also a range of apps that provide Heads up Displays (HUDs) which provide detailed driving information like speed, distance and direction. Check out the free Car Dashboard and Speedometer apps.

HoldMyPhone

One common problem you may run into when buying a cradle for your iPhone is that most aren’t designed to hold the phone if it’s in a case. But, like most things in life, there is a solution. Head over to HoldMyPhone.com.au to see an enormous range of custom-designed holders for your iPhone. The range available online is really quite impressive. To start the ordering process you’ll need to specify the model of iPhone and specify whether the iPhone has a skin. You’ll also need to specify the type of plug you want to use in the car (either an aftermarket plug that has a wider plug, or choose one that accommodates a standard Apple USB cable). next, select the type of car you’ll be using the cradle in and HoldMyPhone will return a list of different options. For my Subaru I was given the option to choose either a centre or angled mount.

Review: Energizer Dual-Zone Inductive Charging Pad

Short Version: Energizer’s Inductive Charging pad gets rid of the wires, looks nice, and just makes getting your charge on easier. unfortunately, the accessories needed to use the charging pad make your phone fat and ugly.

Features:

  • Qi charging technology
  • Compatible with iPhone 3G/3GS/4 and BlackBerry Curve 8900
  • Dual-zone MSRP: $89.00
  • Single-zone MSRP: $54.99

Pros:

  • Qi: the universal standard for inductive charging (read: your next phone will likely be supported, too)
  • NO WIRES!!! (except the one that plugs in the pad)
  • USB port for additional charging

Cons

  • Takes a bit longer to charge than a wired method
  • The cases are fugly (at least my iPhone 3GS case was)
  • The price isn’t super attractive, but Qi is, so that’s mostly forgiven

Long Version:

Energizer’s Inductive Charger is a top-notch charging accessory, no doubt. It was a piece of cake to get it unboxed and ready to roll, and it looks mighty nice on my book shelf. As far as design goes, it’s light and pretty thin, and it’s got a nice silver lining to mix it up amidst all the black. Then again, I get this feeling every time I set my phone down on the pad that I’m somehow a part of the future, yet the hardware doesn’t really embrace that. It’s not especially sleek or innovative in design, and I could do without those massive Qi symbols.

The case is its own beast, with its own pros and cons. Its major +1 would be the fact that you can toss your phone down on a pad and it’s automatically charging. but that’s really just a pro for the system as a whole. The cases, at least my iPhone case, added quite a bit of beef to the size of my phone. If I’ve learned anything about technology in my short 23-year life, it’s that “thin and light” is where the money’s at, while “bulky and heavy” is a serious no-no. Past that, the case really doesn’t provide any protection for your phone, despite the fact that it seems thick enough to stop a bullet. If you drop your phone while it’s in the case, you not only run the risk of busting your phone, but you could also mess up the case. And then where would you be?

All three cases — the iPhone 4, iPhone 3G/3GS and BlackBerry Curve 8900 — cost $34.99.

The charging pad features LED lights above both charging areas to let you know that your phone is in fact connecting to the device and receiving a charge. The Dual-Zone charger even has an extra USB port along the backside to give our gadget-packing friends an extra charging option. The Singe-Zone charger, which will launch later this year, does not have the extra USB port. this is also a magnet-free inductive charger, which means that you don’t have to worry about exact placement when you plop down your phone. As long as it’s in the right general vicinity, it’ll charge.

Now to talk about Qi: first of all, it’s pronounced “Chee,” and it is the new universal standard for inductive charging. anything that requires 5 watts of power or less (phones, iPods, cameras) can work with Qi technology and that will be our primary method for inductive charging going forward. That means you won’t need a new charger when you upgrade to a new phone. all you’ll need is the proper accessory (unless of course your cool new phone features Qi technology already, which it very well may).

As far as performance is concerned, it took me 3 hours, 23 minutes to get my phone charged using Energizer’s Inductive charging pad. with a wired connection, it usually takes me an hour, maybe a little more if it’s completely dead. obviously, there’s a big difference there. Time is money and nobody has three hours to wait around for a phone to charge. My fear is that because it takes so long, owners of the Energizer charging pad will resort to charging their phone through the night. this is also a serious no-no. Letting your phone stay plugged in after it’s fully charged only kills your battery, and I’m sure no one needs any extra issues with battery life.

Conclusion: in the end, what you win with this device is also what you lose. You get the added convenience of a wire-free charge but the inconvenient three-hour wait to go from dead to a full battery. It really all depends on what you hate more: wires or waiting.

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Books & Media Move to the Clouds; Apple, Amazon, and Walmart Fight for Market Share

Books & Media Move to the Clouds; Apple, Amazon, and Walmart Fight for Market Share by Nancy K. Herther Posted on August 22, 2011 Click here for full-size imageClick here for full-size imageClick here for full-size imageClick here for full-size imageIn the past 2 weeks, we have seen major announcements from Walmart and Amazon targeted at opening up the market for ebooks and mobile apps from the control of mobile device manufacturers, especially Apple. These events and actions have the potential to change the current distribution systems dramatically for both apps and ebooks.

Apple has established a distribution system for Apple iOS-platform apps that actively filters all developer app submissions, selecting the ones it wishes to sponsor on its site. it only sells those programs that work under the Apple iOS format (iPhone, iPod and iPad), freezing out anyone who doesn’t have an Apple device. other mobile device makers have similar systems for the sales and distribution of apps and content for their systems. Apple, however, adds another layer, which is at the heart of the current controversy.

If selected by Apple, app developers or content owners are forced to pay what insiders call the “Apple Tax,” which requires that 30% of revenue from product sales, through either iTunes or Apple’s App Store, is given to Apple. with the exception of serials and subscriptions, Apple doesn’t allow for the sale of any digital content unless it is sold through their channels. this includes linking to outside vendors, such as Amazon’s Kindle store.

Given the slim profit margins that most publishers and software manufacturers operate with today, giving 30% to Apple has had a very devastating impact on companies and innovation in the industry. this has created major frustration and resentment in the industry, especially by retailers and developers who would like to see a more level playing field. the new cloud-based distribution systems from Amazon and Walmart aren’t the first volley in what appears to be an inevitable battle against what many consider to be Apple’s unfair monopoly.

Life in the Cloud

NDP Group recently released a survey by, finding that most people don’t have a strong understanding of cloud computing, despite the increasing dependence that everyone has on cloud-based information systems. According to the Apple Insider blog, 76% of respondents report using some type of cloud service; however, only 22% understood the concept of cloud computing.

Clearly, this is about to change. recently, Apple announced its upcoming iCloud service to be released this fall. However, before this news had much time to sink in, Apple rivals Amazon, Walmart, and others announced their own cloud computing distribution systems, in a clear effort to wrest power and control of the markets for ebooks and other media from the Cupertino giant.

Amazon Moves Kindle to the Cloud

On Aug. 10, Amazon announced its Kindle Cloud Reader, which allows users to freely access the Kindle site that is built on the open HTML5 standard. Amazon’s new distribution system makes it even easier to browse, buy, and read books from your Kindle library—whether online or offline.

System features of the new Kindle Cloud Reader include the following:

  • Ability to see all of your library of titles from your browser or device, giving you easy, device-independent access to content
  • Embedding the Kindle Store, optimized for your web browser, to make shopping for new titles more transparent by shopping from the app itself
  • Serving iPad users with the Kindle Store for iPad, which has been built specifically for iPad’s touch interface
  • As you read some books, the user can choose to use it for offline reading
  • Using the features of HTML5, you are more easily able to receive software updates automatically without needing to download anything
  • You are able to customize page layout—font size, color of text and background and other features—to best meet your personal tastes
  • Readers can now easily view any notes, highlights, or bookmarks even if made on other Kindle apps or on Kindles
  • The system is able to synchronize exactly where you left off in your reading so you are able to pick up where you left off from any Kindle or free Kindle app

The new system was immediately available for users of Chrome, Safari on desktop, and Safari on iPad. Kindle Cloud Reader on the iPad has been optimized for the size and unique interface of the iPad. the service will soon be available on other web and mobile browsers as well, such as Internet Explorer, Firefox, and BlackBerry PlayBook.

Amazon Kindle director, Dorothy Nicholls, noted in the Kindle Cloud Reader announcement that “we have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. the flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using—from Chrome to iOS. To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”

Using the new Kindle Cloud Reader, iPad users can now get to the Reader by just typing in the URL: amazon.com/cloudreader. Amazon’s new approach to content distribution allows users to access the systems from any browser that supports HTML5, just as they would access any other type of program or website.

Industry insiders continue to debate how this will play out in the marketplace: will users want a more generic, browser-based interface or prefer to stay with app-based system that might provide features and presentation more consistent with their experience? the big news is that this is offering users choices—and represents a clear effort to topple Apple’s control of apps for the iOS platform.

The Battle Begins

On the same day that Amazon announced its Kindle Cloud Reader, Walmart announced that its VUDU digital movie service is also bypassing Apple’s gate-keeping. VUDU is now offering video-on-demand streaming services for the iPad from its own website, not through Apple. VUDU videos can be viewed on mobile devices, televisions, game consoles, and Blu-ray players. Walmart’s press release says that VUDU has now “optimized the navigation experience of VUDU.com to enable millions of iPad owners to rent or buy entertainment content and then stream it easily through any iPad browser.”

Edward Lichty, VUDU’s general manager noted that, “we’re committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want.” Dorothy Pomerantz of Forbes magazine notes that, “VUDU is in a good position to compete with Apple. Walmart does $3.5 billion a year in DVD business with the Hollywood studios.”

 And, as Lichty admitted about the launch to Reuters in an interview, “the economic advantage of not having to pay Apple 30% was a factor.”

On another front, on Aug. 9, 2011, a class action suit was filed in U.S. District Court in San Francisco alleging that Apple and a group of major publishers—Hachette, Harper-Collins, Macmillan, Penguin, and Simon & Schuster—had been conspiring to set pricing. the complaint alleges that Amazon’s decision to price ebooks at $9.99 represented what publishers saw as a threat to their revenues. the publishers, then, worked with Apple, abandoning their traditional wholesale model, and adopted Apple’s iTunes ecosystem, following the January 2010 launch of Apple’s iPad.

Steve Berman, the attorney representing consumers in the suit, noted that the plaintiffs “intend to prove that Apple needed a way to neutralize Amazon’s Kindle before its popularity could challenge the upcoming introduction of the iPad, a device Apple intended to compete as an ereader.” the attorney’s press release goes on to contend that, “if Amazon defied the publishers and tried to sell ebooks below the publisher-set levels, the publishers would simply deny Amazon access to the title, the complaint details. the defendant publishers control 85% of the most popular fiction and non-fiction titles.”

Efforts to break Apple’s dominance and allow the market to fragment and develop more naturally due to market forces instead of monopolies, began with efforts by users to truly control their own mobile devices.

Jailbreaking Your Device

Those of you who have survived the various format battles of the past 30 years know that people want far more flexibility and freedom than is generally possible under proprietary systems. Just as hacking was developed to make software more accessible and interoperable on computers, the apps marketplace has developed into two classes: On-deck—approved to operate on the devices and their specific operating systems—and off-deck, software that is not approved by those companies (Google’s Android, Apple’s iOS, BlackBerry OS, etc.) that “own” those operating systems. in order to make it possible to use apps that aren’t included in the official catalogs developed and promoted by mobile manufacturers, users have to make changes to the basic operating system of that mobile device.

It’s called jailbreaking and it’s hot. People develop “hacked” or modified versions of some proprietary mobile operating system that, once installed on your mobile, allows you to install applications from outside that device’s app store. Your device works just as it always has, but you have more flexibility and control over the games/programs/information that you want to be able to access.

Every time a new (especially Apple) cellphone is released, within months—if not days—someone has found a software path to jailbreak that phone. the original iPhone released in 2007 was jailbroken in 11 days; the iPhone 3GS released in 2009 was jailbroken in 2 weeks. the iPad 3G model released in April 2010 was jailbroken in just 2 days.

Is it Legal?

As a part of the 1998 DMCA law, the Copyright Office of the Library of Congress is required to determine, on request, if some technology (hardware, software, etc.) is covered by copyright extending to some particular function or use. in 2009, the Electronic Frontier Foundation (EFF) petitioned to have an exemption allowing for cell phone unlocking by owners of these devices. in a decision announced in July 2010, the Librarian of Congress released the ruling that: “Computer programs that enable wireless telephone handsets to execute software applications, where circumvention is accomplished for the sole purpose of enabling interoperability of such applications, when they have been lawfully obtained, with computer programs on the telephone handset.” the ruling doesn’t require that Apple and others unlock their systems, just that individual owners have the right to unlock their own devices and, by doing so, don’t violate copyright.

This effectively ends efforts by cellphone makers, Apple in particular, to sue individuals for breaking the protections built into their mobile devices. “Now people can go ahead and fix their phones and jailbreak them so they can run all sorts of different applications,” notes EFF’s Corynne McSherry. “they can make full use of the phone they bought without some kind of legal liability hanging over their head.”

Responding to legal decisions and customer pressure, Apple began selling “unlocked” versions of their iPhone 4 in 2011. Now, major retailers have begun to challenge Apple’s dominance in the content realm. it will be interesting to watch Apple’s response to these challenges.

Ebooks are clearly big Business Today

In recent data from the American Association of Publishers, ebook sales in the U.S. have grown 1274% in the past 3 years. “Ebooks have grown from 0.6% of the total Trade market share in 2008 to 6.4% in 2010. while that represents a small amount in the total market for formats, it translates to 1274.1% in publisher net sales revenue year-over-year with total net revenue for 2010 at $878 Million.”

Today, ebooks are hot and all media and distribution companies are working to stake their claims and protect their interests. the battles with Apple represent market fragmentation as ebooks enter the mainstream of consumer culture. As the market continues to evolve, there will be winners and losers—and it is likely that the future ebook distribution system will look very different from what we have today.

One apparent loser is Microsoft. this week, in announcing it was “closing the book” on its ebook efforts, Microsoft posted the notice that it is “discontinuing Microsoft Reader effective Aug. 30, 2012, which includes download access of the Microsoft Reader application from the Microsoft Reader website. However, customers may continue to use and access the Microsoft Reader application and any .lit materials on their PCs or devices after the discontinuation on Aug. 30, 2012. new content for purchase from retailers in the .lit format will be discontinued on Nov. 8, 2011.”

Amazon has a lot at stake with ebooks and the Kindle platform. Walmart is the world’s largest retailer. Could one expect ebook publishers and sellers to respect the Apple-imposed restrictions on content, distribution, and use of their cellphones for long? this industry is growing fast and offers major potential for publishing and information in the 21st century. These actions represent some of the first volleys in the battles for dominance and market leadership. We can expect to see more posturing, product announcements, legal wrangling and, hopefully, consumers will see better ebook/app products at competitive prices.

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Steve Jobs’s impact goes beyond technology

The onslaught of news stories in the wake of Steve Jobs’s resignation as Apple’s CEO shouldn’t come as a surprise. after all, Jobs leaves his CEO post having completed a tremendously successful reign as head of one of the U.S.’s most valuable companies. but there’s been an emotional tenor to a lot of the coverage you wouldn’t expect to see if, say, the head of Exxon Mobil decided to call it a career.

Then again, that emotional response isn’t all that surprising, either. it speaks to the lasting effects that a Steve Jobs-led Apple has had on the lives of many of its customers. Speaking personally, no corporate CEO can match the impact that Steve’s leadership at Apple has had on my life.

It’s hard to nail down any single moment from Steve Jobs’s Apple career as being the one most important decision he made. but my vote is for his choice—his insistence—that computers ought to be easy to use, accessible to everyone. Steve didn’t invent the term “user-friendly,” but he believed that Apple’s products should exemplify it.

When IBM fans poo-poohed the Mac early on, they said it looked like a toy. perhaps their real frustration was with Steve Jobs’s notion that you didn’t need to be a genius to use a computer. The genius should go into creating the machine—anyone should be able to use it.

That decision is why my occasionally technophobic father can still find his way around a Mac today. Contrast Apple’s path with Microsoft’s: Microsoft copied the “look and feel” of the Mac’s interface, sure; it still struggled for years to approach the Mac’s ease of use—which explains why my father-in-law calls me weekly for technical support from his Windows-based office.

I wrestled with pre-Mac computers. I fought with them to get them to listen to me and do what I wanted. The Mac, on the other hand, seemed eager to please and ready to help. it changed computing, and thus changed me: my focus on computers quickly evolved from hobby to endless obsession. my family had owned a Kaypro, a Commodore 64, and an Apple IIc. but none of those computers could capture my heart the way our first Mac did. I loved how it felt to use and explore that Mac, and I spent as much time as I could on the machine.

In 2001, Apple opened the first of what would turn out to be 327 (and counting) retail stores—a move Jobs championed. I’m sure I wasn’t the only Apple devotee who felt drawn to those stores, and the first time I walked into one, I quickly saw why. Jobs didn’t just oversee an Apple that created products I wanted; his company created a single place I could go to be near all of those wondrous devices in person.

I felt like I belonged at the Apple Store: I was with my people. In fact, I felt like—because of my years of devotion to Apple and its products, and my sense of personal expertise with those products—that I quite frankly belonged there more than the regular riffraff who just walked in off the street.

In a very real way, Steve Jobs’s Apple gave me a community to become a part of.

I think Steve Jobs’s greatness as Apple’s CEO wasn’t just because he was willing to take risks; rather, he pulled off risky manuevers with such aplomb that they looked like no-brainers in retrospect. Ditching the floppy drive, dropping the PowerPC in favor of Intel-built processors, the transition to Mac OS X—these are moves that look great now, but at the time, they were accompanied by varying degrees of sturm und drang.

Take OS X. When my Power Mac G3 booted into the new operating system for the first time, I got nervous. The folders I double-clicked weren’t opening in their own windows. Stuff wasn’t where I expected it to be. The OS looked cool enough, but there were some serious changes. Where was I going to toss my favorite aging desk accessories now that the Apple menu was no longer customizable? Simply put: what the heck was going on?

In the end, though, it all worked out: I became accustomed to OS X’s new way of doing things, Apple continued to improve things, and we wound up with an operating system that was better for the Mac platform—and Mac users like me—in the long run.

Apple’s risk-taking under Jobs—and its skill at pulling off those risks—inspires confidence among Mac users, so much so that I trust the company’s products with much of my life and my memories. thanks to the iLife suite, many thousands of photos and hours of videos that I’ve shot are stored and organized. thanks to Time Machine (and, admittedly, other backup efforts), they’re safe. I recorded songs for my kids when they were born using Apple’s products; I record songs with my kids using the iPad. and I take gorgeous photos of them with the iPhone 4 that’s always in my pocket. I could store my digital photos and videos on a PC, too. I could sync my devices with some Windows box, back them up on my own, and manage my life without Steve Jobs’s direct influence. but I don’t trust those platforms the same way, and I don’t get the same feelings about their products or the experience of using them.

I’ve never met Steve Jobs and certainly can’t claim to know him personally. and setting aside stories about his notoriously short temper and brusqueness, it’s easy to admire the man for reasons beyond his accomplishments as Apple’s CEO. take his 2005 commencement address to Stanford, a speech he delivered just a year after his initial diagnosis with pancreatic cancer. Jobs described his 1985 ouster from Apple as “the best thing that could have ever happened to me,” since it forced him to figure out precisely what he loved doing, found Next, buy Pixar, and fall in love with the woman who became his wife.

Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. and that is as true for your work as it is for your lovers. your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. and the only way to do great work is to love what you do. if you haven’t found it yet, keep looking. Don’t settle.

In April 2006, John Gruber wrote that Jobs’s speech inspired him to make Daring Fireball his full-time job. I credit that same speech for convincing me (years later) to switch careers, taking a job covering technology I adore. Pursuing this tech writing career meant taking a chance and leaving another career behind, but the joy I feel in using the technology created by the Apple that Steve Jobs built (and, of coure, writing about it) convinced me to make the move. Steve Jobs took risks at Apple even after it was a $70 billion company. I didn’t hesitate—much—taking my own personal risk to come along for the ride. Steve’s confidence in Apple gave me confidence in taking on a job devoted to reporting on his company.

During his tenure at Apple, Steve Jobs inspired Apple to do great things. and he directly inspired my life, too, in numerous ways. I don’t fear for Apple’s future without Steve Jobs at the helm. but I sure will miss him there.

[Staff writer Lex Friedman has never owned a Mac he didn’t love.]

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iTWire – Localscope v1.7 Improves Discovery of Places With Tighter Foursquare Integrations & A New In-App Browser

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Cheaper iPhone 4? Routine for Apple, says analyst

Talk of a lower-priced iPhone 4 sweeping news outlets and Apple blogs today isn’t exactly a shock, an analyst said today.

“Totally expected,” said Ezra Gottheil, an analyst with Technology Business Research, of the news — first reported by Reuters Tuesday — that Apple will launch a “lower-priced” version of the iPhone 4 “within weeks.”

That Apple will downshift the iPhone 4 to a lower price point when it introduces the next-generation model, and slash its storage space from the current minimum of 16GB fits its practice, said Gottheil, pointing to the company’s history.

When Apple debuted the iPhone 4 last summer, it did exactly the same with the previous year’s smartphone, the iPhone 3GS. then, Apple dropped the price of the 2009 model to $99 from $199 as it halved memory from 16GB to 8GB.

And the company did almost the same thing the year before. with the introduction of the iPhone 3GS in June 2009, Apple kept selling the previous year’s low-end 8GB iPhone 3G, cutting the price to $99.

The 8GB iPhone 3GS now sells for $49; Apple and AT&T cut the price from $99 in January 2011.

Rumors of a specially-designed cheaper iPhone regularly surface, but have never panned out: Instead, Apple has simply dropped the price of last year’s smartphone.

“Apple seems to be able to have it both ways,” said Gottheil. “On one hand, it doesn’t want to cheapen the brand and scare away people who will pay for the newest model. But on the other hand, it wants the breadth of distribution that a lower-priced iPhone provides.”

The strategy of selling the newest iPhone at full price and last year’s smartphone at a discount has worked, said Gottheil, who argued that there’s no reason why Apple would change that practice.

“The iPhone’s average selling price shows no downward trend,” said Gottheil. “It’s still north of $600. That means there’s no substantial drop in the subsidy it’s collecting from carriers for the lower-priced iPhones.”

According to Apple’s most recent quarterly earnings statement, each iPhone sold produced an average of $655 in revenue, down just $9 from the $664 average per iPhone sold of the previous quarter.

In other words, Apple’s making about the same amount for its older-generation iPhones — during the second half of 2010 and so far this year, on the iPhone 3GS — that it earns from sales of its newest model, the iPhone 4.

“That’s good news for Apple because they get to broaden the market,” said Gottheil. “For people who wouldn’t pay $200 for a new phone, now they have you as a customer [when you pay $99 or $49].”

The same goes for carriers, who make money not on the sale of the device, but on the long-term contract customers must sign to obtain a new iPhone. AT&T, for example, earns a minimum of $1,300 for each customer it signs up for a 24-month data and calling plan.

Most analysts, including Gottheil, expect Apple to introduce a new iPhone — alternately dubbed the “iPhone 5” and “iPhone 4S” — no later than October.

That’s when Apple will take the existing iPhone 4, strip it of some of its memory and sell it for at least half the price, said Gottheil.

Gottheil said a clue that that date is fast approaching was best Buy’s one-day deal on Monday, when it gave away the iPhone 3GS to anyone willing to commit to a two-year contract with AT&T. (The only iPhone that works on rival Verizon’s network is the iPhone 4.)

“That sounds like they’re trying to get rid of [iPhone 3GS] inventory,” said Gottheil of the best Buy offer.

Some analysts believe that a less-expensive iPhone would help Apple boost sales in emerging markets, such as China.

But Apple has been doing quite well, thank you, in China using its current strategy. Last month, Apple said that what it calls “Greater China” — the People’s Republic, Hong Kong and Taiwan — accounted for 13% of the company’s revenues for the quarter that ended June 30.

Although Brian White, an Wall Street analyst with Ticonderoga Securities, believes Apple will roll out the new iPhone 5 as well as what he called a “simplified iPhone 4” in China this fall, Apple has other cards to play there besides a cheaper iPhone.

“With growing expectations that the iPhone 5 will be an October launch, we believe the international roll out could prove faster than previous iPhone releases,” said White in a note to clients today.

White has estimated that there will be 125 million subscribers to 3G data plans in China by the end of the year, and said the number could reach 250-275 million by the end of 2012.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg’s RSS feed. His e-mail address is .

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