First impressions: Arctic Sound’s P311 Bluetooth stereo headphones

As part of my drive to lose 50 pounds, I’ve been spending a lot of time at the gym. That means lots of healthy-but-boring hours on the treadmill and weight machines. to keep my brain from softening while my muscles are hardening, I’ve been listening to music and podcasts on my iPhone.

I’m not very demanding when it comes to audio quality, so I’ve been using the earbuds that came with the phone. However, being wired to a device while exercising has become very irritating, so I decided I’d try to find a set of Bluetooth stereo headphones and cut the cord.

I began by doing some research online, and found that prices and reviews are all over the map. You can pay around $300 for some over-the-ear Sennheiser PX 360 BT headphones, which I’m sure would sound awesome. But I ‘d look dorky and it would be awkward having those big cans on my head.

At the other end of the spectrum are low-end headphones, such as the ones I ultimately settled on. I ordered the Arctic Sound P311 Bluetooth headphones for about $28 from Amazon.com. normally, I’d shy away from phones so cheap, but the reviews were largely positive and they had two features I wanted. although the P311 has a behind-the-head design, it comes with a built-in microphone for use with phone calls. It’s lightweight but hugs my head tightly, something that’s important when bouncing up and down on a cardio machine.

One thing that gave me pause before I pushed the Buy button: they are often described in Amazon’s user reviews as  being cheaply made. But those same reviews praise their comfort and audio quality, so I took the plunge.

The headphones come with a plastic carrying case and a USB cable for charging via computer. There’s no separate charger, though any standard USB-based AC adapter will work. It takes about 2-3 hours to charge them.

The controls are on the right side, including skip forward/back, volume and a multi-function button that turns the headphones on or off and can answer phone calls. I can tell it will take me a while to get used to accessing the controls by feel – I keep skipping songs when I mean to increase the volume.

The P311′s padding is quite thick, which makes them very comfortable. the frame wraps around the back of the head, but on my it didn’t sit flush. If I lay down with the headphones on, they’re pushed forward as a result. the frame is not adjustable, so if you have a large head, they may feel tight.

Audio quality is quite good. Highs are bright and clear, and bass is adequate – probably a little better than what I get from my the headphones that came with my iPhone 4. I’d say overall the quality is better than those, but these won’t compete with Beats by Dr. Dre or Sennheiser models. Still, considering the price, the audio quality is quite good.

I was a little worried about the quality of phone conversations, since the microphone is embedded in the earpiece. But I made a phone call to my daughter, who said she could hear me perfectly. I have not yet tested it in a noisy environment, though.

One thing to note: If you crank up the volume, you may be annoying the person next to you. although the headphones sit comfortably on the ear, and the padding feels like it provides a decent seal, someone sitting next to you can clearly hear what’s playing. the P311 “leaks” sound more than other headphones of this design I’ve tried.

I haven’t used these long enough to get a feel for battery life, but Arctic Sound says they’ll get about 20 hours on a charge. I can tell you that they made my iPhone’s battery indicator drop quickly. I spent about a half hour using them, and the indicator went from 35 percent to 20 percent. However, I had the phone’s screen on much of the time as I was testing equalizer settings and switching between different songs. I’ll know more when I’m using it with the screen off and the song-shuffle on.

So far, I’m very pleased with this purchase. Early on, the P311 seems like a good value.  I’m looking forward to testing this out at the gym, and I’ll provide an update once I see how the headphones perform in under sweaty conditions, iron-pumping conditions.

The Energizer Bunny® Gets His Groove Going With New Mobile Ad

Press Release Source: Energizer Holdings, Inc. on Friday September 23, 2011, 9:00 am EDT

ST. LOUIS, Sept. 23, 2011 /PRNewswire/ — the Energizer Bunny® is drumming and rocking his way onto mobile devices everywhere thanks to a new mobile marketing ad campaign on Apple’s iAd Network. iAd is Apple’s mobile advertising platform, reaching millions of iPad, iPhone and iPod touch users right in their favorite apps. By leveraging iAd, Energizer is reaching new and more relevant audiences to help further awareness of their partnership with the VH1 Save the Music Foundation. Energizer is helping the Foundation restore instrumental music education in America’s public schools with a $250,000 donation, including grants of donated instruments to eight schools in need around the country.

The “Unleash Your Inner Rock Star” iAd, which was developed by TBWAChiatDay Los Angeles, takes an interactive approach to informing consumers about the partnership. the ability to truly interact with the Energizer Bunny®, a national icon, makes this ad unique.

By utilizing the accelerometer on the iPhone and iPod touch, consumers can recreate rock star moves like the windmill on guitar and hit the cymbals on a drum set. Energizer believes Apple iAd offers a unique way to reach consumers and let them know about its commitment to reputable organizations with positive causes like the VH1 Save the Music Foundation.

“The iAd lets mobile phone users experience the Energizer brand in a new way,” said Serge Traylor, Marketing Communications Manager for Energizer North America. “By focusing on mobile we can provide entertainment and information to people anywhere, not just when they are seated at their computer, and we’re excited to let our unstoppable icon interact with consumers in new and different ways to deliver this information.”

In addition to powering music education in America’s public schools, Energizer is also powering Americans’ playlists. Right now in stores, specially-marked Energizer® products contain a special code so when someone buys three participating products, he or she can go online to nowthatspositivenergy.com/music and redeem the codes for a $10 iTunes Gift Card. the iAd includes a “where to buy” map that shows the location of stores carrying the specially-marked Energizer® products.

“We’re very proud of our efforts with the VH1 Save the Music Foundation,” said Michelle Atkinson, Vice President of Marketing for Energizer North America. “And if we’re going to power music education and playlists, it made sense to let people know about the program on their iPhone or iPod touch, the very devices where music is consumed. using this platform to communicate our positive message was a perfect fit for a program.”

Atkinson added the iAd fit nicely into its overall marketing strategy for the year. Mobile advertising is a growing focus for Energizer as it aims to reach consumers where they are spending a lot of time – on their mobile phones. Energizer views this iAd as a great way to test the waters in the mobile space; the data collected from the iAd will be analyzed for future mobile marketing decisions.

To view a video demonstration of the iAd, visit youtube.com/watch?v=08Tpf6L8nVc.

For more Information

For more information on the Energizer partnership with the VH1 Save the Music Foundation, visit nowthatspositivenergy.com/music or facebook.com/energizerbunny and click on the VH1 Save the Music tab.

For more information on the VH1 Save the Music Foundation, visit vh1savethemusic.com.

About Energizer

Energizer Holdings, Inc. (NYSE:ENR – News), headquartered in St. Louis, MO, is one of the world’s largest manufacturers of primary batteries, portable flashlights and lanterns.  Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Ultimate Lithium; Energizer® Advanced Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.  

Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people’s active lifestyle needs for today and tomorrow with Energizer® Energi To Go® chargers for rechargeable portable devices; charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches.  Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit energizer.com, facebook.com/energizerbunny.

About VH1 Save the Music Foundation

The VH1 Save the Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save the Music has provided more than $47 million in new musical instruments to 1,750 public schools in more than 100 cities around the country, impacting the lives of over 1.6 million children. the 2012 Ambassador Class – dedicated to raising awareness and funds to benefit the Foundation – includes: Amber Riley, Ciara, Jewel, John Legend, John Mayer, Kristin Chenoweth, Lifehouse and Sara Bareilles. Get involved at vh1savethemusic.com and follow us on twitter @vh1savethemusic.

KLue KLassifieds – Items & Merchandise – iPhone News: One App For iPhone Makes ALL Others Free

YourAppleiPhone.com provides you with One App That Makes all others App/Software/Music Free

Users can stream any video in the Vevo catalog, can create video playlists, view video premiers, charts, original programming and more. however, some functionality is not available, such as leaving user comments. but other things like sending links to videos via Twitter, Facebook and e-mail, and links to buy songs on iTunes are still there. One interesting added feature is a location-based element that lets users see what other users are watching in a given area.YourAppleiPhone.com provides Music Free iPhone App

Y! Music is an app for the iPod Touch and iPhone that will allow you to listen to many radio stations on your phone. Stations that you find on Yahoo, you can now have on your phone! you can now have stations that play different types of music. anywhere from rock, jazz, pop, Latino music, oldies, country and much more! with this app you can also listen to the news and the sports news!YourAppleiPhone.com provides Download Paid Apps for Free

Using YourAppleiPhone. com, you will able to: Receive the latest information about new applications (both paid and free) several times a day and have the one you need FOR FREE, View information about programs that are free, Create your own list of favorites and track applications you need, Easily search for applications by name. Many software developers reduce prices only for several days or just several hours to get additional sales and user feedback By Buying our Software you will Have all The App you Want For Free . Using YourAppleiPhone. com, you will surely not miss any opportunity to high-quality software download it for free.YourAppleiPhone.com provides free iPhone App

With all its features, tabs, and buttons, the Last.fm application is one of the most in-depth and dynamic streaming music applications available for the iPhone. Streaming audio performance in version has noticeably improved since the application’s original release. during testing in both Wi-Fi and 3G modes, buffer delays between songs took no more than 1 or 2 seconds, which is comparable to similar applications.YourAppleiPhone.com provides Radio App for iPhone

The free application will be allowing users to stream 200 online radio stations and 150 terrestrial radio stations over both Wi-Fi and 3G cellular connections. while news of streaming radio capabilities coming to the iPhone is certainly exciting, personally, the thought of listening to terrestrial and online stations doesn’t exactly get my blood pumping.YourAppleiPhone.com provides Bing/Google/Yahoo Free iPhone App

Make decisions and get where you need to go with Bing/Google/Yahoo. Connect with friends and see their opinions when you search. find products with your camera. Search maps with your voice – even say an address. Search for anything on the Web including images, weather, and local business listings.YourAppleiPhone.com provides GPS navigation iPhone App

Any Navigator transforms your iPhone 3G, iPhone 3GS, and iPhone 4 into a voice-guided navigation system with turn-by-turn driving directions. ( Navigator is currently not supported on the iPad.) A subscription charge will appear on your wireless bill. you can choose between monthly or annual subscription options.

For More Information on how to Download The App For your iPhone visit: YourAppleiPhone.com

Price: RM 0.00

Instagram 2.0 adds full-size images and live filters

Photo-sharing mobile application Instagram released a major update to its iPhone, iPod touch and iPad apps today, finally increasing its image size to the maximum allowed by the various Apple devices.

Instagram is a hugely popular photo-filter app that has more than 9 million users and 250 million shared photos. in addition to the increased image size, this 2.0 update adds four new retro-tastic filters, the ability to see how filters look in real-time, and instant tilt shift controls. The app is faster, image borders can be turned on or off, and you can quickly rotate photos after you take them.

“We’re super excited about the new filters, and think live filters change the way we’ll all look at the world,” Instagram co-founder and CEO Kevin Systrom told VentureBeat of his favorite new feature.

Instead of snapping a photo and then picking a filter, live filters let you preview the available effects, including tilt shift, while composing an image.

The feature that will be most welcomed by the Instagram faithful, however, is the increased image size. Previously, Instagram photos were saved as a paltry 612-by-612 pixel image. This update bumps the size up to 1936-by-1936 pixels on the iPhone 4, and 1536-by-1536 on the iPhone 3G.

One concern with both of these new features is that they could slow down the app. Systrom says this is not the case, and that “it’s definitely going to be faster no matter what.” Filters that used to take up to 5 seconds to render will now appear in 5 milliseconds, said Systorm.

Instagram 2.0 is available for Apple devices running iOS 4.2.1 and higher. at this time, Instagram is still not available for Android devices.

Next Story: Foursquare celebrates one billion check-ins with updated mobile apps Previous Story: Despite falling solar prices, experts say U.S. remains “rare bright spot”

People: Kevin Systrom

iPhone 3GS Phone Review

As soon as smart phones first became available, Apple took charge with their iPhone, and they still maintain high rankings for these phones. although iPhone isn’t the only game in town in terms of smart phones, it is among the best even while the competition continue to make an effort to develop better models for themselves. Simply because cell phones carry on being utilized for other operations apart from talking on the phone, developments in the hardware and software continue to be made on a daily basis. and for many individuals newer is not always better. the particular iPhone 4 has made an enormous mark in the world associated with smart phones but that hasn’t stopped people from continuing to purchase the iPhone 3GS.

If not for the predecessors of the iPhone 3GS it may not have been so well received, however, as the iPhone’s before were such fantastic phones it laid the particular ground work for the iPhone 3GS. the point that you will find over a quarter million apps for the iPhone 3GS within the app store ought to tell you something about the popularity of this particular phone. no other rivals can use the iOS operating system and iPhone users typically get to experience the most recent applications before Android or some other platform users. another excellent option for this phone is the fact that it can actually utilize the operating system designed for the iPhone 4. the particular update intended for this phone takes the phone to a brand new level by giving faster browser speeds.

You’ll love the ability to watch movies for iphone. an element that owners of the prior iPhone versions enjoy tends to be that they’re not going to need to become acquainted with a new style because the layout has remained the same. even so the touch screen itself did experience an improvement since the touch screen on the iPhone 3GS is actually resistant to smudges. Additionally should you be looking for notable improvements in the camera performance, you got it. Now with 3 MP as well as auto focus you will find a noticeable difference between the older models. Because you can now transfer any videos you make with your iPhone 3GS directly to YouTube is actually one thing that is making this phone even more popular.

The iPhone 3GS Smart-Phone lacks multitasking functions even if you upgrade to the most recent iOS because it is a hardware limitation where only the iPhone 4 is worthy of handling. the truth is, if you compare the 3G and 3GS, the list of differences isn’t really that much aside from the speed enhancements. Some individuals believe that the iPhone 4 is really a much better investment together with the even more improved camera and also other options, however, if you just want the basics this specific phone is extremely good.

Clearly one can not just ignore price. this specific phone is available through AT&T for only $49 with a contract, and selling price is really a big difference to many. I am certain you remember when this cellular phone first came out it cost over 4 times that amount, so for the price it is defiantly a good deal.

If you have been unsuccessful at movies for iphone even once; that is one time way too many. the real issue is if you do not have a concern with falling short of your goals. You can ease into something unique as movies for iphone will describe very easily.

Can anyone recommend a good smartphone for me? // gadgetsneak.com

I’m sorry this was so long, but it had to be in order to give you a full detailed description on the good smart phones available from at&t.

Okay, I am almost in the same position as you are lol, plus, I’m with at&t also Im going to be a college freshman this fall.

It all depends on how much you want to spend and have on the phone. though, its not just about how much you want to spend on the phone itself, but on the service too.

Here are some good smart phones with different price ranges in order of priority I would choose if I were to buy a new smart phone:

1)iphone 3gs 16gb: The most expensive smart phone available for at&t. (due to its expensive monthly service). This phone to me is the “anything and everything” phone, because it can do anything and everything. The apps are also a huge plus because there are so many possibilities you can have with apps from the itunes store. Such as games, books, map navigator and music apps for example. Since you HAVE to buy unlimited internet for this phone, you can go on the internet anytime you want!Cost:$200, or $100 for an 8gb.-$30 extra monthly service required for unlimited data; internet

2)HTC Fuze: This is another expensive phone. though, extra monthly internet service is not required. it has slide out qwerty board and microsoft office suite!though, it is very bulky…cost: $300

3)Black Berry Bold: Expensive phone with a sleek design and brilliant display screen. Plus, its a Black Berry! Great for mail.cost:$300

4)Samsung Epix: Not-as-expensive phone that comes with a stylus for the touch screen and a finger sensor to act as a mouse right where the usual D-pad button is on for most phones; around the middle under the screen. This looks like a fun phone.cost:$179

5) Pantech Matrix Pro: This is another really fun phone. it slides two ways: Vertically for the number pad to dial numbers, and horizontally for the qwerty board for text messaging. This is the phone to get if you like a lot of “slide out” phones.cost: $100

6) Nokia E71x: This is the very last phone I would recommend. it generally looks like a great smart phone, but I would only get it because it is literally “the worlds thinnest smart phone” at .4 inches!cost: $100================================================

Conclusion: at the end of the day, iphone 3gs (16gb or 32gb) or iphone 3g (8gb) is the way to go, of course, if you can afford it. The extra $30 required a month can really add up, including the monthly plan for minutes and text messaging.

Though, if you don’t want to spend all of that money on the iphone, choose one of the other phones I have recommended for you. But just to let you know in my opinion, those phones don’t even compare within a MILE! The iphone is a phone, ipod, and internet browser in one! The anything and everything phone.

Im sorry this was so long, but I really wanted to give you a detailed description on what to expect for these smart phones.

A Look at Some of the Top iPhone 4 Accessories

For the most part, the iPhone 4 is a product that allows you to do quite a bit, without needing anything else. for those who want to make their phone even more powerful, though, there’s no shortage of accessories you can find. there are a few accessories that are almost mandatory, such as a quality case, but many others are just to enhance certain features of the phone. What follows is a look at some of the best and most interesting iPhone 4 accessories that are available today.

If you spend a lot of time in the car you might need a travel charger. you may find it to be a necessity more than a convenience to be able to charge your phone as you travel or commute. there are many styles of chargers to choose from. Cigarette lighter chargers are the most popular. Try locating these from the apple store or other online retailer. no matter if you are traveling for work or pleasure it’s a good idea to take a wall charger along too.

Those of us who want better sound quality for the music we listen to on our iPhone 4 may want to consider speakers. If you know what you are looking for and what you can spend you can find a multitude of different speakers available. Wireless Bluetooth versions are the most popular because they are typically small and easily transportable. If you have the dough to shell out (upwards of 300 bucks) you can find sound that’s top quality and state of the art too. On the other hand spending a ton of money is not necessary if you just need quality sound at a basic price.

If you want to be able to listen to music that comes through your phone on your car’s stereo system, you might like the Belkin TuneCast Auto Live FM Transmitter. this unit also uses GPS assisted scanning, which means that it will automatically locate the FM station that has the best reception based on your present location. this will improve the sound you get, especially if you drive long distances, as it will keep track of the best signals. the Belkin TuneCast is an efficient, wireless system that lets you run your car stereo from your iPhone or iPod.

This is a good iPhone 4 accessory if you want an easy way to control the sound in your car.

The type of iPhone 4 accessories you want will ultimately depend on your main interests and how you use your phone. If you make a lot of calls and want to have your hands free, you should get a Bluetooth headset. If music is important to you, you should look for accessories that give you more options in this area. We’ve explored just some of the many iPhone 4 accessories that are popular all over the world.

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Apple iPhone 5 plans could intensify Android battle – MacDailyNews – Welcome Home

“Apple could release a midrange iPhone in addition to the iPhone 5, itself rumored to debut in coming weeks,” Nicholas Kolakowski reports for eWeek. “If that comes to pass, it’ll mark a new phase in Apple’s mobile strategy: the moment when it stopped battling Android in a more general way, and decided to ram Google’s operating system head-on.”

“that hardware will run iOS 5, a significant update to Apple’s mobile operating system,” Kolakowski reports. “It includes boosted interoperability with Twitter, a new feature called Newsstand that consolidates e-periodical subscriptions, and a Reminders app, among other features. Apple is also launching its iCloud service, which will sync user content and push it to various devices via the cloud.”

Kolakowski reports, “If it comes to pass, cheaper iPhones with more powerful hardware will counter the Android devices currently flooding the low- to mid-price smartphone market, even as the iPhone 5 goes toe-to-toe against premium Android devices.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Cybercrime unit gets tough

A silver unmarked police car pulls into the parking lot of a two-story apartment complex off St. Johns Road late Wednesday afternoon, drawing attention of local residents. the three officers inside look for a burgundy four-door sedan in one of the complex’s garages.

It isn’t there. the officers will have to come back later.

It’s a typical situation for officers with the Digital Evidence Cybercrimes Unit, a group of civilian investigators and police officers with the Vancouver Police Department and Clark County Sheriff’s Office.

The group was looking to arrest the car’s owner without getting a warrant to enter his residence to save time. Unfortunately for them, the owner wasn’t home.

They stopped by the next morning and found the suspect getting into his car on his way to work.

Officers arrested Michael Basom, 57, Thursday on suspicion of 29 counts of dealing and 10 counts of possessing depictions of a minor engaged in sexually explicit conduct, aka child pornography.

He will make his first court appearance Friday morning.

The unit helps with almost any case involving digital evidence, but it spends a lot of time investigating child pornography and sex-related crimes.

Basom was on the unit’s radar for allegedly dealing and possessing child pornography, but his case got kicked into overdrive after he allegedly confronted a boy in the bathroom of a local department store, said Sgt. John Chapman, who manages the unit.

“It’s one thing to distribute and possess,” he said. “Now we have a guy who attempts to go hands on with a child.”

It’s because of cases like this that the unit is stretched thin.

High-priority cases

The severity of the crimes the unit handles forces its members to pick and choose which battles they can fight with the resources they have. Crimes such as child pornography, child predation and sex trafficking are high-priority cases because they are extremely damaging, Chapman said.

“With computer forensics, 90 percent of the time is spent on child pornography now,” he said. the other 10 percent is spent helping with other cases, including suspicious deaths and the occasional fraud case.

The unit, which operates out of the old section of Vancouver Police’s west precinct along Northeast Stapleton Road, is responsible for everything from processing surveillance footage to investigating online fraud cases. it also deals with sex trafficking, sexting in schools and online bullying.

The team was brought together under one roof earlier this year. that means that three investigators (one from Clark County and two from the city), a federal agent, Chapman and two detectives work under one roof. Pooled resources allow the team to work more effectively on cases.

“It’s working pretty well,” Chapman.

Long investigations

On Wednesday, the unit arrested James Mehas, 47, of La Center on suspicion of communication with a minor for immoral purposes.

Mehas allegedly began a texting and phone relationship with a 14-year-old girl from Alaska, Chapman said. the girl’s father reported the case to police in Juneau. the department in Alaska got in touch with Chapman’s unit to investigate.

Earlier this month, officers with the unit arrested James J. Blunt, 46, on suspicion of 607 counts of possession of child pornography. he was also arrested on suspicion of three counts of alleged dealing in child pornography, police spokeswoman Kim Kapp said.

Before officers could make the arrest, they spent more than a year investigating.

“Every one of those investigations can be extremely time consuming,” Chapman said.

Typically, investigations start from tips and sometimes a sting. from there, a warrant is issued. Investigators don’t usually make an arrest at that point, Chapman said. instead, they search the home for “every kind of storage medium” they can find and take them as evidence, he said.

Digital experts

Back at headquarters, civilian investigators make copies of the storage devices and sift through files to prepare a report for the detective on each case and evidence for court.

“We’re kind of jacks of all trades,” said Eric Thomas, a civilian investigator with the unit.

The unit gets involved in virtually any case where there is digital evidence, which can be “anything from arson to harassment,” he said. “If you think about it, almost every crime has a digital evidence component to it.”

Now that electronics are becoming more sophisticated, investigators find themselves analyzing files on cellphones too, Thomas said.

Sometimes they’ll download contacts, text messages, videos and GPS information when the phone supports it, he said.

Some of the latest features that make life more convenient for smartphone owners, especially GPS-tagged photos, also make investigations easier for the unit, Thomas said.

“Some of those features are turned on automatically,” he said. “It’s very nice to find out exactly where photos are taken on an iPhone or on a Droid.”

Challenging duty

In the case of child pornography, investigators must look at the images to see if they are in existing databases or are new files representing new cases of abuse, Thomas said.

It’s a high price the small team has to pay to put online criminals behind bars.

Chapman said looking at the images day after day takes a toll.

“I’m not saying there’s anything wrong with the people working for me,” he said. “It’s awful. That’s why I don’t let myself see them (the images).”

Investigators say seeing the abuse keeps them motivated.

“Yeah we’ve seen those images, and we know what those children have gone through,” Thomas said. “That motivates us more to get the person responsible.”

The unit is also responsible for keeping tabs on the 600 or so sex offenders who live in Vancouver city limits.

That means detectives must make random visits to addresses where sex offenders claim to live to see if they are actually there. Sometimes offenders are at work or just not home — as happened twice Wednesday afternoon.

Why don’t they call ahead of time?

If check-ins are scheduled, a sex offender could be at one address for the check-in and live somewhere else the rest of the time, Chapman said.

Education role

The unit also tries to help kids and people who work with kids learn how to prevent problems before they happen or to respond when they do.

“We can’t just go out into the public,” Chapman said. “I’d love to, but we don’t have the time.”

Instead, he meets with school counselors and administrators to help spread information. he also forged a partnership with a Christian nonprofit agency called AWARE that places speakers in local schools to talk about the sex trade, pornography and other things.

The unit hopes to solve part of its resource problem by hiring another civilian investigator in the near future with money from a two-year grant.

“That would make the turnarounds faster, which would be great,” Chapman said.

The extra body may help investigations take several weeks instead of several months, he said.

But for now, the group is continuing to do as much as it can with the resources it has.

“We’re putting ourselves between an abuser and a child,” investigator Thomas said. “When you do that you feel like, OK, it’s been a good day.”

Paul Suarez: 360-735-4522; Twitter: col_cops; .

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Mobile Apps and Today’s C-store – Retail Tech – CSNewsRetailTechnology

With today’s on-the-go consumers expecting immediate, accurate information, smartphone popularity is surging. As a result, smartphone applications (apps), particularly customized apps providing infinite content delivery, are revolutionizing c-store marketing and increasing brand recognition and customer loyalty. As Scott Hartman, president and CEO of Rutter’s Farm Stores, based in York, Pa., has said, "We understand that our convenience store customers are always on the go and mobile solutions fit right into their lifestyles."

In this fiercely competitive market, it’s no longer a question of should apps be a part of c-store marketing strategies, but rather when. with the variety of smartphones available and device-specific apps the norm, however, some c-store executives question the cost-effectiveness of this marketing tool. yet, c-stores can achieve a strong mobile presence with a basic understanding of this new technology. By further utilizing apps supported on all smartphones, c-stores can reap the benefits of app marketing today and in the future.

According to research conducted by The Nielson co. this may, 38 percent of all U.S. mobile consumers own Web-enabled or smartphones, and sales are predicted to surpass feature phones by the end of 2011. with unlimited content in the palm of their hand, smartphone users have high expectations. they take for granted that store locations, hours and services will be easily accessible, reliable and complete, especially when they are on the go.

Savvy c-store executives are taking advantage of this consumer demand for instant information by adding mobile apps to their marketing strategy. Derek Gaskins, vice president of marketing for NACS, said, "Just like websites 10 or 15 years ago, where every business thought they had to have a website, mobile is that way now. Every business and brand must have a mobile strategy or a mobile presence. if they don’t have it, they risk losing relevance to their consumers."

Creating a successful mobile presence isn’t rocket science, but a basic understanding of app types and smartphone environments, or platforms, is vital. There are two types of apps: native or installed, and mobile Web apps. Native apps, downloaded directly onto smartphones, are more efficient and consumer-friendly. Easy to navigate, the majority of their functionality is operable even in spotty Internet areas. Mobile Web apps, on the other hand, require Internet access to send and receive information, resulting in slower, less-efficient access. Since inaccessible or incomplete information can negatively affect customer loyalty, native apps provide a better ROI (return on investment) for c-stores.

The differences in smartphone environments or platforms are equally important. Developing device-specific apps can be problematic and costly given the several varieties of smartphones on the market. for instance, iPhones, Androids and Blackberrys are three of the top sellers. yet, developing individual apps for these three alone won’t cover every smartphone user. Plus, device-specific apps can cost thousands to tens of thousands of dollars apiece.

Focusing on one device, such as the iPhone, excludes almost two-thirds of smartphone users. Either way, the customer reach is narrowed. moreover, what happens when customers switch phones since apps rarely transfer across devices? The link between the customer and c-store is severed. Responding to periodic changes in smartphone loyalty wastes time and money. The solution is to develop customized native apps supported on all platforms.

The benefits of utilizing apps that operate on all smartphone devices are numerous. first, with infinite content, single customized apps maximize the marketing potential of time-sensitive coupons and promotions. for instance, sunny days become opportunities for discount car washes or fountain drinks, enticing customers beyond the pump and into the store. These apps also increase customer trust and purchasing confidence across the board. for example, the late-night shopper needing additional children’s medication information can utilize manufacturer’s links on the c-store app and not be hindered by their choice of smartphone.

Custom apps operating on all smartphone devices also create manageable costs for convenience store executives. Initial development costs for one app vs. several are decisively lower. in the same vein, single app maintenance is more consistent and cost efficient. Also, redevelopment costs are avoided when consumers switch smartphone devices, and the seamless app transfer alleviates customer frustration.

A single multi-device app provides a more predictable development cycle. in the competitive c-store industry, successful marketing is dependent upon a closely followed development plan. Take app launch planning, which is often critical for success. One application and one development timeline provides predictability and fewer headaches for the c-store executive.

Also, apps supported on all smartphone devices generate greater brand integrity. App developers normally concentrate on one platform; iPhone developers create iPhone apps, for instance. several developers working on several apps can negatively affect brand continuity. Single app development ensures consistency in app appearance and functions.

Finally, because the primary motivation for c-store marketing will always be reaching the broadest consumer base, apps functioning on all smartphone devices have a promising future. Prime examples are the popular incentive programs and games used to entice more customers.

"As retailers begin to merge mobile applications with loyalty programs, that is the future and that’s where things are really going," Gaskins said. Novelties such as these, supported on all smartphone devices reach a broader market with great cost efficiency. in the same respect, future app possibilities, such as utilizing apps for 100 percent of c-store purchases, are more customer-inclusive with apps supported on all smartphones.

With smartphone sales steadily rising, custom apps are becoming essential players in c-store marketing strategies. in an industry where enticing customers into the store is essential, quick, infinite content heightens brand recognition, increases consumer trust and raises revenues. By utilizing custom apps supported on all operating platforms, further cost efficiency is realized.

Overall, c-stores who incorporate app technology into their marketing strategies today receive a leg up on their competitors in the future.

John Kocher is the executive vice president of sales and marketing for MultiAd, a diversified marketing solutions company offering mobile app development. a graduate of Illinois State University, Kocher has been actively involved in the consumer goods industry since 1993. for further information, visit multiad.com.

Editor’s Note: The opinions expressed in this column are the author’s, and do not necessarily reflect the views of Convenience Store News.