Press Release Source: CounterPath Corporation on Wednesday June 8, 2011, 9:00 am EDT
VANCOUVER, June 8 /PRNewswire-FirstCall/ – nearly one in four enterprisesalready use tablets, and by 2013, so will the majority of businesses,according to multiple analyst and vendor surveys of Chief Information Officersand IT managers. as this installed base grows, so does the opportunity forenterprises to leverage the tablet to minimize telephony costs while improvingemployee productivity and responsiveness.
(Photo: http://photos.prnewswire.com/prnh/20110608/TO210)
to enable enterprises and mobile workers to capitalize on this trend,CounterPath Corporation (http://www.counterpath.com) (OTCBB:CPAH.ob – News) (TSX-V:CCV.v – News) today announced the worldwide availability of Bria iPad Edition Version1.0 via the Apple iTunes App Store(http://www.apple.com/itunes/affiliates/download). This standards-based,service agnostic softphone provides an intuitive user interface for making andreceiving calls over a Wi-Fi or a 3G/4G mobile connection, making it the firstuniversal endpoint for iPad.
“With Bria iPad Edition, business users now can carry a single device thatcombines the best of their laptop, mobile phone and deskphone,” said ToddCarothers, Senior Vice President of Marketing and Products, CounterPath.”Tablets are quickly becoming the essential business tool for the mobileworkforce, and we’re also seeing an increase in personal devices being usedfor work. so based upon our success with Bria for iPhone, and Bria forAndroid, the iPad Edition was the natural next step to address both emergingtrends.”
Bria iPad Edition 1.0 supports multiple VoIP accounts and SIP protocols,Bluetooth headsets and native iOS multitasking. This enables business usersand prosumers to access multiple personal and business accounts whilesimultaneously utilizing other applications or accessing documents on theiriPad during a call.
Capable of working with any VoIP service provider, Bria iPad Editionsupports hosted VoIP and IP-PBXs, effectively turning the iPad into a mobiledesktop phone. Bria includes a list of pre-configured, CounterPath-approvedITSPs, making VoIP account set-up fast and easy for users who either lack aVoIP provider or already use a CounterPath-approved ITSP.
Unlike other VoIP voice applications marketed for the iPad that wereintroduced primarily for the iPhone, Bria iPad Edition is designedspecifically for all Apple iPads. This iPad-centric foundation means that BriaiPad Edition leverages the device’s large, high-resolution display, providinga richer user experience that enhances the features found in the Bria iPhoneEdition.
Bria iPad Edition’s separated navigation panes make it effortless to findcontact information and initiate calls. a one-touch popover dialpad iselegantly minimized yet easily accessible at all times, while the iPad’snative keyboard is also available for entering alphanumeric SIP URL/addresses.
other key features of Bria iPad Edition 1.0 include: – a customizable user interface specifically designed for the iPad. a visually engaging double-pane design logically organizes application features and enables simple and smooth transitions between tabs and sub-tabs. Includes options for custom background images and custom colors. – Bluetooth connectivity. When the iPad is paired with a compatible Bluetooth headset, the Bria client can be used to speak and listen providing the ability to be away from the iPad up to the range of the headset. – iTunes Auto Pause. When a call is placed or received, the audio from the iPad’s iPod music application is automatically paused. – a wide variety of deskphone features, including call hold, transfer, conferencing, display and history, as well as contacts and a voicemail indicator. – iOS4 multitasking, enabling access to other applications without interrupting calls. Bria iPad Edition softphone runs in the background and can be returned to quickly by a top-of-screen tap. – Advanced security and audio features. Secure call signaling and audio encryption plus codec support for G.711, G.722 wideband audio for lifelike sound, GSM, iLBC and an optional G.729 codec that is available for purchase within the app or through the Apple Store.
According to Infonetics Research, the VoIP services market reached nearly$50 billion in 2010. with more than 19 million iPads sold worldwide, Applecurrently holds the majority of the growing tablet market. “CounterPath’s BriaiPad Edition meets the needs of these rapidly converging markets, serving boththe prosumer and enterprise consumer segments,” Carothers said.
like Bria iPhone Edition, Bria iPad Edition 1.0 integrates seamlessly withother CounterPath desktop and mobile VoIP solutions, as well as withenterprise and carrier infrastructure equipment from major vendors.CounterPath also develops customized white-label versions of Bria iPad Editionfor carriers, OEMs and enterprise customers worldwide.
a version of Bria iPad Edition that includes support for video calls, SMS,Instant Messaging and presence will be available later this year.
Bria iPad Edition is available immediately in the Apple iTunes App Store(http://www.apple.com/itunes/affiliates/download) or via CounterPath’s onlinestore at www.counterpath.com/store. for more information about CounterPath’sBria iPad Edition, custom-branded softphones or other mobile VoIP solutions,please contact CounterPath at sales@counterpath.com.
about CounterPath
CounterPath Corporation is an award-winning provider of innovative desktopand mobile VoIP software products and solutions. The Company’s product suiteincludes SIP-based softphones, server applications and Fixed MobileConvergence (FMC) solutions that enable service providers, enterprises andOriginal Equipment Manufacturers (OEM) to cost-effectively integrate voice,video, presence and Instant Messaging (IM) applications into their VoIPofferings and extend functionality across both fixed and mobile networks.
CounterPath’s customers include some of the world’s largesttelecommunications service providers and network equipment providers includingAT&T, Verizon, BT (British Telecommunications PLC), mobilkom Austria, Avaya,BroadSoft, Cisco Systems, Metaswitch Networks and Mitel.
for more information please visit www.counterpath.com.
Disclaimer: Neither TSX Venture Exchange nor its Regulation ServicesProvider (as that term is defined in the policies of the TSX Venture Exchange)accepts responsibility for the adequacy or accuracy of this release.
Editors Note: to view screenshot images of the Bria iPad Editionapplication, visit www.counterpath.com/bria-ipad-edition.html
CONTACT: CounterPath Media and Analyst Relations, Andrea Parker,1.858.205.3439, andreap@comunicano.com