CHICAGO, IL, Aug 09, 2011 (MARKETWIRE via COMTEX) –Cobra Electronics Corporation /quotes/zigman/70068/quotes/nls/cobr COBR -0.32% , a leading designerand marketer of mobile electronic devices, today announced theirrecognition and full support of ‘2011 National Stop on Red Week,’ anational campaign dedicated to reducing the incidence of red lightrunning in the United States and the fatalities and injuries itcauses. Cobra is dedicated to improving automotive safety through itsfamily of products designed to enhance situational awareness whiledriving, including its award-winning Cobra iRadar(TM) smart detectionsystem. ‘2011 National Stop on Red Week’ takes place August 7-13,2011 in association with the National Campaign to Stop Red LightRunning.
In a study conducted by the Insurance Institute for Highway Safety(IIHS), cities with photo-enforced intersections experienced a 35percent reduction in fatal red light running crashes from 2004-2008,which accounted for 159 lives saved during this four-year periodalone. Researchers agree that automated enforcement is a highlyeffective method to heighten awareness and help reduce negligent ordistracted driving.
the Cobra iRadar smart detection system is a breakthrough inautomotive safety, offering a host of safety alerts and informationalupdates to drivers, including warnings of upcoming photo-enforced redlights and statistically dangerous intersections. by providingdrivers with real-time audio and visual alerts, Cobra iRadar bringsautomated enforcement into the car for maximum safety, awareness andpeace-of-mind while driving. the system uses Bluetooth(R) wirelesstechnology to communicate between an advanced, dash-mountedradar/laser detector and the Cobra iRadar app, which is free andeasily downloaded to an Android(TM) or iPhone(R) smartphone. Whenconnected, the app displays radar/laser alerts, allows the user tocontrol detector settings, and alerts the driver to upcoming photoenforcement areas using the AURA(TM) Camera & Driving HazardDatabase.
“As a company committed to promoting automotive safety, we arepleased to announce our support for the National Campaign to Stop RedLight Running’s ‘2011 Stop on Red Week,'” said Sally Washlow, seniorvice president of marketing and sales for Cobra Electronics. “Ourfamily of traditional radar detectors is highly effective atimproving a driver’s situational awareness behind the wheel andreminding them to slow down. with Cobra iRadar we’ve taken driversafety to the next level with a host of powerful features, includingaudio and visual alerts about upcoming camera-enforced red lights andother dangerous intersections. we are pleased to support thiscritical initiative to promote driver compliance with red lights inorder to discourage traffic violations and prevent accidents.”
About Cobra Electronics: Cobra Electronics is a leading globaldesigner and marketer of communication and navigation products, witha track record of delivering innovative and award-winning products.Building upon its leadership position in the GMRS/FRS two-way radio,radar detector and Citizens Band radio industries, Cobra identifiednew growth opportunities and has aggressively expanded into themarine market and has expanded its European operations. the ConsumerElectronics Association, Forbes and Deloitte & Touche have allrecognized Cobra for the company’s innovation and industryleadership. To learn more about Cobra Electronics, please visit theCobra site at cobra.com .
Follow Cobra on Twitter at twitter.com/CobraElectronic and LikeUs at facebook.com/CobraElectronics .
Media Contacts: Stephen Drusano Skyya Communications (212) 969-1777 Email Contact Chris Kooistra Cobra Electronics (773) 307-8386 Email Contact
SOURCE: Cobra Electronics
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