Gaming tops all other operating system operating system (OS)
Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
COLUMBIA, Md., Feb. 12, 2013 /PRNewswire/ — A larger percentage of iPhone users in the Arbitron Mobile U.S. smartphone panel-85.7 percent-played mobile gaming apps in December 2012 compared to United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world’s third largest country in population and the fourth largest country in area. ; December 2012
Gaming garners the most time spent for any smartphone functions
Mobile gamers, who account for 78.8 percent of the U.S. panel, spent more time with their gaming apps-9 hours, 54 minutes-than smartphone users spent with other apps and functions such as browsing See browse. , and voice calls.
Smartphone function
(all OSs)
Users of the function: average time spent/month
(minutes)
Percent of panelists using the function
Gaming
594.1
78.8%
Social Networking
477.0
84.5%
Messaging (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. )
447.9
96.4%
Browsing
447.8
99.3%
Calls
418.6
96.0%
Source: Arbitron Mobile Trends Panels Service; United States; December 2012
Top games vary by platform
Words With Friends (TM) was the most popular game among all Arbitron Mobile smartphone panelists in December. The game has a larger proportion of fans among iPhone users than among Android users.
Game Title
User share of Apple iPhones in panel
Game title
User share of Android phones in panel
Words With Friends
26.1%
Words With Friends
16.0%
Drag Racing drag racing
Form of motor racing in which two contestants race side by side from a standing start over a straight quarter-mile strip of pavement. Winners go on to compete against others in their class until only one is left undefeated.
7.3%
Draw Something (TM)
10.6%
Fruit Ninja
6.3%
Source: Arbitron Mobile Trends Panels Service; United States; December 2012
For selected top games that are available to users of Apple iOS and avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia fans in terms of users, time spent with the games, and wholly owned subsidiary Wholly Owned Subsidiary
A subsidiary whose parent company owns 100% of its common stock.
Notes:
In other words, the parent company owns the company outright and there are no minority owners. of Arbitron Inc., uses a proprietary, on-device software meter to provide marketers, the media, content providers, app developers, and wireless access suppliers with information on how mobile consumers use apps, surf the web, engage in social media, participate in e-commerce, and employ their devices to communicate. The Arbitron Mobile technology supports all major smartphone platforms including tablets.
The service is designed to report reach, frequency, usage and consumer engagement with all key functions and activities of their mobile devices, whether the device is online, connected to a cellular or Wi-Fi network, or used offline.
For more information, contact: mobile
The Arbitron Mobile panel in the United States consists of approximately 12,000 persons, age 18 and older, who voluntarily install the proprietary software meter onto their iOS, Android, or NYSE NYSE
See: New York Stock Exchange : ARB) is an international media and marketing research firm serving the media-radio, television, cable, and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable LLC (Logical Link Control) See “LANs” under data link protocol.
LLC – Logical Link Control .; The Simpsons is a trademark of Twentieth Century Fox Film Corporation; Slotomania is a service mark of Playtika Ltd.; SongPop is a trademark of FreshPlanet Inc.
SOURCE Arbitron Inc.